Kidder Mathews

Role: Marketing Coordinator

Date: 2022-Present

Type: Commercial real estate firm

Location: Seattle, WA

Applications: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, TailoredMail, Regis, Google Earth, Pictometry, CoStar

 

Flyers, Offering Memoranda and Broker Opinions of Value

Using Kidder Mathews templates and content provided by brokers, I create materials for brokers to present to clients and potential buyers.

This includes formatting text and data, selecting, cropping, editing and labeling photos, finding and editing resources such as stock photos, property photos, maps, aerials, and obliques, and creating graphs and charts.

Applications: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Google Earth, Regis, Pictometry, CoStar

 

EFLYERS

I make and distribute eflyers for newsletters and specific properties based on information provided by brokers, using Kidder Mathews templates, ensuring they are cohesive with the property’s other marketing materials.

Applications: Tailored Mail, Adobe Photoshop

 

Cleaned and branded diagram

Original diagram

Diagrams

I create visuals for marketing materials, including remaking site plans and diagrams that do not meet Kidder Mathews brand standards.

Applications: Adobe Illustrator, Adobe Photoshop

 

Flyer page containing photos edited for lighting and perspective

Original Image with confusing perspective

Original photo with poor cropping and lighting

 Photo Editing

I edit photos to show properties in their best light. I make changes that improve surroundings such as replacing the sky so it looks like the picture was taken on a sunny day, or “tidying” to make it look like the tenant cleaned their space before it was photographed. I do not remove realities of the properties, such as removing phone lines or fixing cracks or stains.

Applications: Adobe Photoshop